|Posted on November 1, 2014 at 7:20 PM|
Written by Jonty Mellman
Sun drenched deserts, cosmopolitan cities and bleak northwestern towns are all typical ideas of the USA, all bearing heavy influence on fashion from style to function. Whilst it is all interesting, the sun drenched denim, native craft and Western patina hold places in the hearts of five year olds to fifty year olds: whether they be all-Americans or otherwise. The awesome American iconography has and always will influence fashion: from Marques Almeida of Portugal to Samurai denim of Japan, the list stretches beyond eyesight like the inspiring deserts themselves, yet this article will focus on the Japanese phenomena.
Wild Western cowboys and the true First Nations to Kerouac’s ‘On The Road’ all show clear influence over Tokyo brand Visvim. Visvim has harnessed this imagery- employing the importance of quality and period processes to create ‘future vintage’. Hand-rubbed, hand-embroidered, hand-made denims, period cottons, wools and leathers all form jeans, jackets and just-amazing items that reflect various American eras: most noticeably the 1930s Depression, with lookbooks of lone wanderer figures entitled ‘Dissertation on a Man with No Country (Volumes One and Two)’. Yet, don’t think they’re living in the past; the incorporation of gore tex waterproof materials and coatings, vibram sneaker outsoles on shoes and a retrospective stance mean they tweak the style slightly towards our era. Hiroshi Nakamura -Visvim’s founder and creative director- specifically states that this traditional creative process, with tweaks towards modern innovation, are sure signs of perfected ‘future vintage’: items that recreate and adapt all elements of their era inspiration so well, with a modern retrospective making both product and concept that much more amazing.
Neighbourhood -again hailing from Tokyo- on the other hand encompasses all this with the ‘leather jacket feel’ and ‘damaged denim’ ideal of Americana, giving their products and concept a beautiful basis. Whether they be vegetable dyed leather lanyards or waxed workers’ overalls, the brand presents an array of Americas: it could be anywhere from the trinkets slung from a biker’s belt or hanging on the wall of an Arizonan antiquery to a factory worker’s engineer strap boots.
The list of these brands and boutiques continues:. When it comes to workwear, Western and First Nation inspired garments, reproduction and rinsing out (in all ways) is rife, yet a handful of people exemplify the real relics of an America that barely exists anymore. Style is timeless.